Wednesday 2 December 2009

Reviews Heart FM already written by their audience

i found the folowing reviews on http://www.ciao.co.uk/
fan reviews for heart:

I was horrified to hear my husband actually admit that at work he listens to Heart Fm BY CHOICE! We had first sampled Heart when the station was first launched and it was quite simply dreadful.
However, he insisted that it had improved no end, and that for our generation, (lovers of 80's music) it was excellent. So I decided, against my better judgement, to give it a go. I was very pleasantly surprised. As an avid Captial fan, I was getting a little sick of the adverts that they run. Heat play far fewer adverts, in fact they are noticeably fewer. The music comes thick and fast, with modern tunes interspersed with some of our golden oldie favourites. I have listened to it all day on Saturday and have only noticed one or two songs that I actively dislike, and even then, it can be fun to remind yourself why!
The DJ's can be a little naff, but even then they tend to keep their interference to a minimum, and hey, nobodys perfect.
So, to conclude, put aside your misconceptions and doubts, forget Capital (sorry!) and tune in to Heart. I promise you won't be disappointed!



100.7 heart fm westmidlands local radio station, plays music from all generations and genre, from pop , rock to chilled out soul to top it off add abit of motown.
you have the perfect mix !
something for everyone to listen to, i first started listening to heart when mom was doing the house work singing along to the radio, just seeing my mom happy singing and dancing caught on me and my sister joined in, the music is fab,
you can even catch heart fm online while you'r all siting here on facebook tune into heart catch them on www.heart.co.uk
you can also pick up frequencies around the country
the only one problem i see with heart is the constant advertisements but then i think they have to make their money somewhere !
but other than the adverts i'd give heart fm the thumbs up !
party on guys !!!

overall heart has been rated very highly from reading reviews i believe that this is in short down to tow main points those being
1) The range of music they play, this is obviously succesful as it appeals to a wide variety of ages and social groups this results in a wider target audience to recieve the text increasing the shows popularity. however there are drawbacks to having a wider target audience as viewers may lose intrest if they are only attracted to one section of the show resulting in amount of listeners dropping because the show is not specific enough.
2)The avalibilty of heart fm online. with newer technologies being created everyday the technologies of the past such as radio are struggling to keep up however through embrasing the 'online age' it has prevented radio going the way of the VHS video tapes and has creating a much simpler way of accessing the radio whilst in the work place or simply at home.

despite these two positives listeners clearly felt strongly about the amount of advertising being played aswell as the poor quality of the dj's these are two very series problems for a radio show firstly because since there are no visuals for radio it is all taken in by audio this means that the audience and the dj have to be able to relate to each other and even respect each other and build up a repore and secondly again the audience tunes in to listen to the show not adverts so adverts on the radio should be kept as short as possible although this is a common problem with a station like haert fm as its local so most of its money comes from adverts which means if it wants to keep running it needs to keep getting investers.

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