Wednesday 2 December 2009

analysis of radio stations

Heart fm
Presenting the show: toby anstis
Talking to the listener: caller calls in to answer question on chance to win tickets to a gig paid for by the show
Talking about the record: talking about the song e.g name chart postion and if they like the track
Promotes another show: uses upcoming messages to tell you when emma buntons radio show will begin.
Adverts: Lg phones, trust a trader.com, Wilkerson and Persil
Catch phrase/Theme tune: 'This is Heart' and 'Give it Some Heart'
Digresses to another subject: starts talking about im a celebrity get me out of here.
Says whats coming up: songs from Michael Buble and Lighthouse Family coming up.
talks about themself: say that he is not feeling to well and has caught the cold that is going round

Bolton fm
Presenting the show: This is Bolton runs from 11am till 1pm and is presented by Kevin Williams and Johnathon Taylor
Digresses to a differnt topic: Advertising for the turning on of the lights in Bolton tomorrow night
Talks to the public: On the news section they ask for a mans opinion on swine flu
Talks about themselves: Talking about the trouble they had getting into work due to traffic
Catch Phrases: From Bolton for Bolton 96.5fm Bolton fm
Promotes another show: Promotes Gossip Girls a show coming up after about 5 girls who disscuss girl problems of the day
Says whats coming up: Announces the next track

radio 1
Slang: slang used like 'oh yeah'
Talks about themselves: talks about himself e.g who he is and what time he got there
About the record: jason durulo track is discussed
Talks to the listener: talks about the news to the caller
Another subject: talking about christmas
Says whats coming up: jay sean
catch phrase: your listening to radio 1

i believe that we have found some key differnces in the local and national shows through our research for instance BBC radio 1 had alot more advertising not just for there shows but for products from other buisness' that have paid to have there advert played on the show, this is because a national radio station means that a wider audience can be targeted through the media as more people listen and recieve the advert because its in a nationa area rather than a local station.
another key differnce is the quality of the presentors on the shows for local news stations they have generally unknown dj's in most cases whereas the national shows can attract such stars as emma buton who is a big popstar this name alone draws in more viewers through the use of the hyperdermic needle as the name is linked to great music hits with one of the greatest girl bands of all time this instantly makes the listener switch on and want to hear her show.

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