Monday 7 December 2009

research notes of Bolton FM, Heart FM and BBC Radion 1









BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation(BBC) which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock or interviews. It is aimed primarily at the 15–29 age group, although the average age of the audience is 33. Radio 1 was launched at 7:00am on 30 September 1967 as a direct response to the popularity of offshore pirate radio stations such as Radio Caroline, which had been outlawed by Act of Parliament known as the marine offensise act this is best documented in the film 'The Boat That Rocked' which follows the story of a pirate radio ship called radio rock and it follow the lives of the presenters and the government who are trying to close them down. This idea of getting rid of pirate radio and having Radio 1 take its place is a key example of the Adaptive Structure change theory based on Anthony Giddens structure theory in which since these pirate radio shows were so popular with the people of the country then for Radio 1 to be succesful the producers of the show would have to give the people what they wanted thus changing there shows structure to be based around music.

From listners to a show on BBC Radio 1 I took some research notes as listening which i hope to later refer to as we create our own broadcast.

Slang: Such as 'oh yeah'. This makes the listener feel more 'at home' and enjoy the experience it also creates a formality about the situation and helps the audience to relate to the presenters as it shows the presenters use slang just like they do.
Talks about themselves: discussed how she got up late and then got stuck in the London traffic on the way to the broadcast center. This makes the listener feel they know the presenter and builds 'friendship' bonds, which will bring the listener back.
About the record: rihanna's latest track is discussed. This keeps the show relevant with modern day music that all the listners can enjoy.
Talks to the listener: talks about the news to the caller, again keeping the listener a main priority and creating a masked 'friendship' through doing this it will again make the listner more intrested in the show and keep them tuned into the broadcast and could even attract them to other broadcasts from the BBC
Another subject: talking about the build up to Christmas. again keeping the show relevent to a though that is on the majority of the audiences mind they even make refrence to the panic buying that goes on during the Christmas period
Says whets coming up: 'Jay-Z is up next' This keeps the listener listening as they will want to hear the song. This is best used when they say the names of the next 2-3 songs that will be played because then if one of the songs does not appeal to the listner then they will keep listning just to hear that song.
catch phrase: 'You're listening to radio 1’

Although some will argue with me that these national stations have less connection with their audience i believe that this is simply not the case as they take views from people all over england this in a way brings the country together having people from up north, down south,east and west of the country all giving there view on what is going on in the news recently this shows a much greater diversity which i believe attracts more people to the show. through this it means the show can get alot more investment meaning they can afford better technical equipment which gives them an advantage over the local radio shows as mny people prefer the listening experience on a nation show such as BBC Radio 1.







96.5 Bolton FM is a Community Radio station based in Bolton, UK. Its studios are located at Office 6, Ashburner Street Market, Bolton. 96.5 Bolton FM launched at 11am on 20 June 2009 at the One Bolton Festival launch event located Victoria Square, Bolton.






The station has several high profile connections including former Labour Whip Frank White as the station's former chairman and radio professional Darryl Morris as a Director and programming advisor. Carl Hartley is Programme Controller of the station, a position he held at former CN Group station Rugby FM. He's also had experience at Lakeland Radio, Tower FM, and The Bay.



Presenting the show: Jay Hull
Talking to the listener: He discussed local events of interest, there was opportunities for call ins
Talking about the record: He would introduce the next track
Adverts: Local businesses eg ‘Plumbers of Bolton’
Catch phrase/Theme tune: to a tune ’96.5 Live from the North’
Digresses to another subject: Presenters did discuss their personal lives
DJ talks about own life: He announced he’s getting a new dog at the weekend





What i did realise about the show not only from listning to it but from looking at the logo for Bolton Fm is that the show is almost like a family of itself its run by northern speaking people to connect with there audience it has various local sports teams getting involved in it and it generally has one of the best relationships being audience and presenters that ive ever seen. Although it has only recently been established i believe that this radio station will soon become the most popular notheren radio show in the country aslong as it keep this so important connection with its viewers.



Heart (also known as Heart FM and Heart Radio) is a network of adult contemporary independent local radio stations in central & southern England and north Wales. Each station broadcasts local breakfast and drive time shows and simulcasts network programming at all other times. Seventeen of the Heart stations are owned and operated by Global Radio with two stations owned independently as a franchise. The particular show i listen to was from the London show.

Presenting the show: Toby Anstis
Talking to the listener: caller calls in to answer question on chance to win tickets to a gig paid for by the show
Talking about the record: talking about the song e.g name chart position and if they like the track
Promotes another show: uses upcoming messages to tell you when Emma Bunton’s radio show will begin.
Adverts: Lg phones, trust a trader.com, Wilkerson and Persil
Catch phrase/Theme tune: 'This is Heart' and 'Give it Some Heart'
Digresses to another subject: starts talking about I’m a celebrity get me out of here.
Says whets coming up: songs from Michael Bubble and Lighthouse Family coming up.
DJ talks about own life: say that he is not feeling too well and has caught the cold that is going round.

National and Local stations advertise different products and events (local promote local goods while national advertised bigger brands) but they both use similar advertising theories. They use the Hyperdermic Needle Theory to promote themselves, every time you hear 'This is Heart' as a listener, you feel you want to keep listening to hear what’s coming up on the show. The Two-Step Flow theory is also used, as people go away and discuss what they've heard on the radio e.g "BBC Radio 1 was playing that new track!" and more people will go and listen to pass their own judgment. However it is important to note that The Two Step flow theory only really applies to the national broadcast as not everyone listens to the local radio shows but mainly everyone hears abit of the national broadcasts.

By listening to these three stations I managed to analyse them and pick up some key skills. I listened to how the DJ's spoke and wrote down the conventions of radio. I see our radio course-work being a local news show but with qualities from a national show. We will report on both national and local stories with the professionalism of editing from a national show, but the heart-warming presenting and audience connection you receive from local radio.

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